One of the challenges network operators face is responding quickly to market requirements. Agility is the new normal, competitive leadership is based on moving quickly. But progress can be slowed by the disparate interests of marketing or business teams, and technical or operational teams. Marketing can spot trends and identify new services, but it can be difficult to get them implemented quickly in the network when stability is rightfully paramount.
A primary barrier to success has always been the integration effort that typically surrounds deployment of new services. What’s needed is something that brings marketing and technical teams together, a way to materially change how network operators compete by eliminating the traditional cost and complexities associated with deploying applications. Where marketing gets new and differentiated subscriber-facing applications quickly, with greater functionality, and technical teams reduce costs and risk by leveraging proven network technology to deliver multiple applications with a single unified architecture.
That’s where the N2 Reach comes in. It makes application development faster, more feature-rich, and easier than building applications from scratch, and offers a lower total cost of ownership. In addition, the N2 platform simplifies the integration of applications with existing network operator systems and coordinates policies between network elements. The IDEAL ecosystem takes N2 Platform several steps further, an SDK lets in-house application teams, third party vendors and others build applications that run on top of the N2 Platform. There are already several third party apps available with more on the way.
Nominum has been fortunate to operate in the largest most demanding networks in the world – it provides a unique vantage point to understand the major business trends and technical issues that drive network operators. In this case it brought about recognition of the need to open up Nominum’s products – something that’s uncommon in the networking industry today, but inevitable in the future as networks are defined with software, rather than expensive proprietary hardware that introduces equally expensive integration issues.