As communication service providers (CSPs) position their businesses for the digital economy, one significant shift must be prioritized—their investment in personalized, subscriber-centric services. Put another way, a subscriber-first strategy is essential to digital transformation, according to industry experts.
In his latest white paper, “Innovation in Communication Services: Breaking with the Past without Waiting for the Future,” Patrick Donegan of Heavy Reading discusses a key aspect of digital transformation: the ability to offer innovative services that enhance the subscriber experience. More specifically, he discusses the need for personalized services—as well as why DNS technology is an ideal way to achieve personalization in new service offerings.
Guest post by Sue Rudd, Director, Service Provider Analysis, Strategy Analytics
Digital transformation means many things to many people—but to communication service providers (CSPs) today, it means not only moving to ‘All-IP’ networking and the Cloud, but also digitally transforming their networks and businesses to add value with more customer-centric innovative new services. While most CSPs around the globe appreciate this imperative, many are not sure how to achieve it. To help providers sort through the digital transformation maze, Strategy Analytics just published a new whitepaper that outlines some initial thoughts on the necessary technology and business strategy CSPs must adopt to remain competitive.
Everyone agrees protecting Internet users from malware and social engineering exploits like phishing is a valuable thing to do. At minimum these attacks are a nuisance because they degrade the Internet experience, worst case they can be costly and dangerous. But protecting networks and end users is becoming more difficult because attackers are making their exploits more dynamic and thus harder to detect. This is stressing some solutions, like client software, that have been a primary means of protecting end systems.