A Best Practices Guide for Implementing In-Browser Messaging Solutions
When was the last time you checked the email account given to you by your service provider? If your answer is, “I can’t remember” or, “more than a month ago”, you’re not alone. Research conducted by 451 Research shows that in today’s crowded messaging environment, email—whether your default service provider email or other personal account—is no longer an effective way for service providers to communicate with subscribers.
For service providers, achieving the subscriber communications trifecta is nearly impossible: that is, sending the right message to the right person. Email is a heavily used subscriber communications method, given both its low cost and the ability for subscribers to view the message at their convenience.
In his latest white paper, “Innovation in Communication Services: Breaking with the Past without Waiting for the Future,” Patrick Donegan of Heavy Reading discusses a key aspect of digital transformation: the ability to offer innovative services that enhance the subscriber experience. More specifically, he discusses the need for personalized services—as well as why DNS technology is an ideal way to achieve personalization in new service offerings.
Working in Product Management allows me to travel around the world visiting with customers and prospects alike to identify and solve challenges facing today’s Internet providers. This typically includes engaging with individuals in a wide variety of domains – including marketing, customer care, product management, legal and network and subscriber security. Throughout these interactions, I have noted the emergence of a common theme – the challenges presented by siloed solutions developed to solve a single problem without consideration for the requirements of other departments and the business as a whole.