For many years ISPs in certain parts of the world have been required by their regulators/governments to redirect certain websites that were deemed malicious or suspicious. DNS offered a straightforward way to do this; and Nominum, being a DNS company, developed an early mechanism using a DNS zone file that made it simple for ISPs to comply. The technology was originally named “Malicious Domain Redirection” (MDR), and it basically allowed DNS server operators to perform a single action for a given domain name. Actions could be categorized so that each action or redirection did not have to be repeated.
In his latest white paper, “Innovation in Communication Services: Breaking with the Past without Waiting for the Future,” Patrick Donegan of Heavy Reading discusses a key aspect of digital transformation: the ability to offer innovative services that enhance the subscriber experience. More specifically, he discusses the need for personalized services—as well as why DNS technology is an ideal way to achieve personalization in new service offerings.