Blog Post

What’s in a Name? Leveraging DNS to Personalize Services

By John Arledge, General Manager

leveraging-dns-personalize-services

Posted on June 23, 2016 in: General, Marketing

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In his latest white paper, “Innovation in Communication Services: Breaking with the Past without Waiting for the Future,” Patrick Donegan of Heavy Reading discusses a key aspect of digital transformation: the ability to offer innovative services that enhance the subscriber experience. More specifically, he discusses the need for personalized services—as well as why DNS technology is an ideal way to achieve personalization in new service offerings.

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Blog Post

DNS: The “Third Way” to Digital Transformation

By Patrick Donegan, Heavy Reading

JK Bridge in Brasilia, Capital of Brazil

Posted on June 13, 2016 in: General, Marketing, Network, Security

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Last week we launched a new whitepaper by Patrick Donegan of Heavy Reading, titled “Innovation in Communications Services: Breaking with the Past without Waiting for the Future.” The paper discusses a ‘third way’ to service provider digital transformation, utilizing DNS. Read the blog post below for an excerpt from Donegan’s paper, which you can download in its entirety here.

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Blog Post

Forging a Path to Digital Transformation with DNS

By Nominum

Posted on April 28, 2016 in: General, Marketing, Network, Security

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Achieving digital transformation requires a new approach to business and technology. But it doesn’t have to require a major investment in time and money to do it effectively. What may come as a surprise to many is that DNS—which is commonly described as the “phone book” of the Internet, as it maps application requests and domain names with IP addresses—can be leveraged to accelerate this major shift and deliver a new set of competitive subscriber-centric services.

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Blog Post

What You Should Know About the Digital Transformation Imperative

By Nominum

Posted on April 25, 2016 in: General, Marketing, Network, Security

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Guest post by Sue Rudd, Director, Service Provider Analysis, Strategy Analytics

Digital transformation means many things to many people—but to communication service providers (CSPs) today, it means not only moving to ‘All-IP’ networking and the Cloud, but also digitally transforming their networks and businesses to add value with more customer-centric innovative new services. While most CSPs around the globe appreciate this imperative, many are not sure how to achieve it. To help providers sort through the digital transformation maze, Strategy Analytics just published a new whitepaper that outlines some initial thoughts on the necessary technology and business strategy CSPs must adopt to remain competitive.

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