As communication service providers (CSPs) position their businesses for the digital economy, one significant shift must be prioritized—their investment in personalized, subscriber-centric services. Put another way, a subscriber-first strategy is essential to digital transformation, according to industry experts.
As stated by Sue Rudd, director of service provider analysis at Strategy Analytics, “Digital transformation is essential not only to achieve greater efficiency and reduce operating expenditures, but also to enhance customer value and deliver a seamless experience across fixed, mobile and Wi-Fi networks. DNS has evolved from a utility IP network function to an enabler of high-performance services that increase ARPU and strengthen subscriber loyalty.”
At Nominum, we provide DNS-based, subscriber-centric applications that personalize the online experience and enable CSPs to better compete with over-the-top (OTT) players, device manufacturers and other digital service providers. This week, we announced new, cutting-edge features in our N2 Secure Consumer and N2 Reach product lines—capabilities that move the needle on ‘subscriber-first’ services and help CSPs accelerate their digital transformation initiatives.
Enhanced visibility and control for subscribers
Nominum N2 Secure Consumer offers powerful subscriber-facing cybersecurity protection for a range of online threats.The new capabilities are designed to shorten time to market and reduce deployment costs for CSPs while giving subscribers greater visibility and control over the household internet experience.
A new dashboard reporting feature shows internet usage trends, blocked events and infected devices, along with the most visited and top blocked sites for all household members. This feature is easily turned on or off by account holders. Additionally, CSPs can integrate the N2 Secure Consumer application suite into their existing subscriber portals more efficiently, expediting time to market for N2 Secure Consumer services at a lower implementation cost.
Inspire brand loyalists by communicating with subscribers in a way they love
N2 Reach is an effective subscriber communication method that is proven to deliver greater response and conversion rates than traditional outreach methods like direct mail or email. New features now streamline the creation and management of compelling in-browser messaging campaigns for employees across different customer-facing business units without burdening valuable IT resources.
Through integration with a CSP’s CRM system, specific subscriber sets can be targeted based on one or more matching attributes—N2 Reach then automatically adds and deletes individuals from campaigns as their attributes change. Campaign managers can target or exclude specific domains and subscribers have the ability to opt-in and opt-out of individual campaign categories, giving them more control over the types of messages they receive.
Additionally, new features allow for the creation of recurring campaigns such as bill payment or bandwidth utilization alerts, and enable subscribers to temporarily remove themselves from a campaign without disabling the policy permanently. N2 Reach also includes updated reporting that offers month-over-month analysis and a streamlined UI for users within a CSP organization.
Read our latest press release for more details.
N2 Reach in-browser message on a mobile device.
Through delivery of subscriber-centric services that offer stronger cybersecurity protection and give customers more visibility and flexibility, CSPs are regaining their competitive foothold over non-traditional service providers, OTT players and other digital service providers. With applications built on an existing network component like DNS—the backbone of all internet web site and application requests—delivering these services quickly, and without great expense, means digital transformation is no longer a futuristic idea; it’s happening across many service provider organizations today.
To learn more, read our current Use Case Guide, which outlines several CSP deployments and the bottom line benefits they’re experiencing.