Redwood City, CA – July 16, 2012 – Virgin Media has engaged Nominum, the leading provider of integrated DNS-based solutions for telecom service providers, to deploy DNS-based content filtering for the new WiFi service on the London Underground. Virgin Media will offer WiFi in around 120 London Underground stations this year and has begun its roll-out ahead of the London 2012 Olympic Games.
In line with the established industry approach to adult content on cell phones, Nominum’s Content Filtering application was chosen to prevent access to such content on the public WiFi service. Ahead of the roll-out, Nominum ran a pilot program utilizing pre-existing software and hardware components in the Virgin Media network. The speed with which the deployment proceeded was unprecedented, and the power of integration with Virgin Media’s pre-existing architecture was evident from the start.
“Nominum met our ambitious and demanding timeline requirements and is delivering a high quality solution for our new WiFi service,” said Jon James, Executive Director of Broadband at Virgin Media. “After carefully considering our options, we decided that Nominum’s solution woven into our existing technology would be a successful implementation and help set us up for future applications and services. We are pleased to work with Nominum to ensure an outstanding WiFi experience for the millions of Londoners and visitors traveling on London Underground this summer.”
“Our new integrated DNS architecture with layered platforms and applications enables Nominum to provide a comprehensive suite of subscriber services efficiently and quickly,” said Brian McElroy, Vice President of Business Development at Nominum. “We are thrilled to expand our relationship with Virgin Media and assist them in improving the WiFi user experience during this exciting time.”
Nominum is the leading provider of integrated DNS-based solutions and applications for telecom service providers. As the leader in DNS technology for the past decade, Nominum has evolved DNS into a strategic tool for service providers to help address some of the most pressing challenges they face today. Nominum’s DNS-based three-tier architecture of engines, platforms and applications allows fixed broadband and mobile service providers to provide differentiated services while meeting their needs for security, network performance and low latency with cost efficiency and agility. Nominum is a global organization headquartered in Redwood City, CA.