Working in Product Management allows me to travel around the world visiting with customers and prospects alike to identify and solve challenges facing today’s Internet providers. This typically includes engaging with individuals in a wide variety of domains – including marketing, customer care, product management, legal and network and subscriber security. Throughout these interactions, I have noted the emergence of a common theme – the challenges presented by siloed solutions developed to solve a single problem without consideration for the requirements of other departments and the business as a whole.
The assembly of various tools from distinct vendors often creates a barrier to, rather than an impetus for, innovation. This lack of integration is costly and time-consuming. It prevents the provider from reducing operational expenditures by eliminating the redundancy associated with multiple platforms and uniting behind the common organizational goal of growing the business.
Service Providers are keen to embrace a more holistic approach by supporting the company’s overall needs with a single consolidated solution. The Nominum N2 platform was purposefully architected to offer Service Providers the disruptive innovation enabled by a single, integrated platform. Below are a number of real-world examples of the N2 platform delivering this type of value to some of the globe’s leading Service Providers.
- Service differentiation and delivering a superior customer experience is a critical success factor, especially in a competitive market with historically high churn rate. One Service Provider offered subscribers Nominum’s N2 Secure Consumer service as a way to improve customer experience by proactively identifying, preventing and potentially remediating security threats as a result of the subscriber’s Internet usage. An astounding 40% of its 4M subscribers adopted the service in the first year, with 78% of subscribers agreeing that the Subscriber Safety service is “valuable”.
- To meet a government mandate, another Nominum customer needed to comply with obtaining an “unavoidable choice” from the entirety of their customer base regarding whether each individual customer wanted to adopt, or not adopt, the provider’s Nominum-powered parental controls service. Given the ineffectiveness of email and SMS communications in obtaining this “unavoidable choice” and, by extension, complying with the government mandate, this customer utilized Nominum’s N2 Reach browser-based messaging to instantly notify millions of subscribers regarding the availability of the provider’s parental controls service. In just 24 hours, the customer achieved an impression rate of 94.5%, with each active choice being recorded for compliance. This resulted in more informed subscribers and ensured the provider met the government mandate in a timely manner.
With discreet point solutions, Service Providers will struggle to achieve the types of results garnered with an integrated solution – particularly when considering the CAPEX and OPEX benefits related to a platform approach. By providing an integrated solution, providers can gain value across a variety of business units while solving customer care, compliance, legal and security issues affecting the overall business.