Our CEO Gary Messiana was recently interviewed by Light Reading CEO Steve Saunders to discuss how Nominum is accelerating the digital transformation efforts of communication service providers (CSPs), and to shed light on what we’re calling the “digital transformation paradox.”
The Digital Transformation Paradox Explained
The dramatic growth in demand for online connectivity, fueled by the mobile internet boom, has created an overwhelming challenge for CSPs. While the digital economy has flourished on the back of their networks, CSPs have been forced to keep pace by investing heavily in more infrastructure, making it nearly impossible to commit innovation and development resources into higher-value digital services to thwart off competition from over-the-top (OTT) players. Herein lies the paradox: CSPs created the very infrastructure that enabled a thriving digital economy, but, through no fault of their own, they have not reaped the rewards of it.
Accelerating Digital Transformation with DNS
Now, as CSPs undergo digital transformation, one key aspect being addressed is the need to unify organizational functions and gain a holistic view of the subscriber to deliver personalized services—without increasing cost or complexity. The technology that is powering this shift is DNS, a cost-effective means to personalize the internet experience while plotting a path to digital transformation. DNS has moved beyond the realm of passive internet look-up functionality and is now the heart of digital transformation—being leveraged as an active, intelligent resource to synchronize business functions and deliver premium services that increase subscriber value.
As Gary discusses in the video, CSPs are looking for solutions to unify people, processes and systems on one platform, effortlessly, and without complex implementation requirements or burdensome costs. By doing so, their path to digital transformation is much smoother. Nominum DNS is ideally suited as the means to deliver the necessary fundamentals of digital transformation for CSPs: fast, reliable network performance; cyberthreat protection for networks and subscribers; internet experience personalization; and subscriber communications that achieve the “communications trifecta.”
Integrated Applications are Key
The Nominum N2 application suite was specifically designed to provide CSPs with an extensible, DNS-based platform to deliver personalized, subscriber-first services and accelerate their digital transformation initiatives. The N2 suite provides “closed loops,” through which subscribers are informed and empowered to personalize and manage their digital experience.
Digital transformation is happening everywhere—and the paradox is now ending as CSPs embrace Nominum DNS technology to deliver personalized services that put subscribers first. I invite you to download our Use Case Guide to learn how leading CSPs are evolving into DSPs with Nominum.