Putting Subscribers First Accelerates Digital Transformation

By Brian Metzger, Vice President of Global Marketing


Posted on July 1, 2016 in: Marketing

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As communication service providers (CSPs) position their businesses for the digital economy, one significant shift must be prioritized—their investment in personalized, subscriber-centric services. Put another way, a subscriber-first strategy is essential to digital transformation, according to industry experts.

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What’s in a Name? Leveraging DNS to Personalize Services

By John Arledge, General Manager


Posted on June 23, 2016 in: General, Marketing

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In his latest white paper, “Innovation in Communication Services: Breaking with the Past without Waiting for the Future,” Patrick Donegan of Heavy Reading discusses a key aspect of digital transformation: the ability to offer innovative services that enhance the subscriber experience. More specifically, he discusses the need for personalized services—as well as why DNS technology is an ideal way to achieve personalization in new service offerings.

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Predicting Dynamic Malware Threats

By Bruce Van Nice


Posted on June 20, 2016 in: General, Marketing, Network, Security

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We just released a new whitepaper outlining the upcoming types of cyberthreats and malicious activity affecting digital consumers, and how organizations and operators can address them. Below is an excerpt. To read the full report, click here to download.

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DNS: The “Third Way” to Digital Transformation

By Patrick Donegan, Heavy Reading

JK Bridge in Brasilia, Capital of Brazil

Posted on June 13, 2016 in: General, Marketing, Network, Security

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Last week we launched a new whitepaper by Patrick Donegan of Heavy Reading, titled “Innovation in Communications Services: Breaking with the Past without Waiting for the Future.” The paper discusses a ‘third way’ to service provider digital transformation, utilizing DNS. Read the blog post below for an excerpt from Donegan’s paper, which you can download in its entirety here.

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Unlocking Locky

By Mikael Kullberg, Nominum Data Science


Posted on June 2, 2016 in: General, Network, Security

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Locky is a new cyberthreat that has received a lot of attention in security circles over the last few months because it has been unusually successful. Locky is advanced ransomware that encrypts a person’s files and holds them for ransom. It uses a number of different technologies to avoid being detected or blocked and takes great care to hide its path back to the attackers. The code is obfuscated to avoid detection by antivirus and malware software. The blackmailers communicate through TOR and only accept Bitcoin as payment, making it nearly impossible to discover who they are.

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Cross-organizational Use Cases Show Value of DNS in Digital Transformation

By Sandy Wilbourn, SVP Engineering

Nominum use case honeycomb

Posted on May 19, 2016 in: General, Marketing, Network, Security

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There’s been a lot of buzz about digital transformation. For me, transformation is really about service providers delighting their customers. The other day I was speaking with a provider in EMEA that recently did a pilot with our N2 Reach subscriber communications solution to upsell higher data usage options to subscribers who are at 80% of bandwidth. We see this use case every day, especially as video streaming usage is escalating. The pilot was so successful that they’re now rolling out a program to their entire subscriber base. Digital transformation is really about thinking of customers, their changing needs, and device and communication preferences, and meeting them where they are most likely to pay attention.

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The Paradox of Service Provider Digital Transformation

By Gary Messiana, CEO

Posted on May 10, 2016 in: General, Marketing, Network, Security

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When it comes to digital transformation, an interesting paradox exists for Communication Service Providers (CSPs): great demand has been placed on their networks by over-the-top players, content providers and even device manufacturers, forcing providers to focus their efforts on network infrastructure projects to keep pace. At the same time, CSPs haven’t been able to concentrate on their own digital product and service offerings. While most of the world is moving to digital, CSPs have been hindered from implementing the necessary strategies and technologies to capitalize on this growing movement. Market demands have forced them to enable this shift while they anxiously watch from the sidelines—awaiting their turn. Now, the tide is turning as the capacity and cost efficiencies that providers have built into their networks are allowing them to re-focus and get in front of the digital transformation imperative.

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Forging a Path to Digital Transformation with DNS

By Nominum

Posted on April 28, 2016 in: General, Marketing, Network, Security

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Achieving digital transformation requires a new approach to business and technology. But it doesn’t have to require a major investment in time and money to do it effectively. What may come as a surprise to many is that DNS—which is commonly described as the “phone book” of the Internet, as it maps application requests and domain names with IP addresses—can be leveraged to accelerate this major shift and deliver a new set of competitive subscriber-centric services.

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