People want a simple way to find what they want on the Internet. When a user types an Internet service request into their browser address bar, they want a simplified navigation experience that presents useful content based on the context of their request. Network owners have an opportunity to implement a service that accomplishes this in a way that engages end users and improves their daily Internet experience, while generating revenue through sponsored content.
The Need
Internet users get frustrated when they can’t reach Web destinations quickly or aren’t provided adequate choices for content. Presenting relevant and helpful search results in a usable format assists end users in reaching their intended destinations quickly. Control over the layout and format of results pages is also critical to creating a sustainable service by both optimizing the subscriber experience, as well as fulfilling branding and business objectives.
Our Solution
Our Navigation Assistance solution seamlessly combines our NavAssist application with Nominum Vantio and Nominum Vantio™ NXR, to form a complete solution for Navigation Assistance. NavAssist has extensive filtering capabilities to identify and qualify user intent, so that any browser address bar entry produces the best possible results. Adaptive learning capabilities built into the platform protect the service from click fraud and other malicious behavior—and preserve network bandwidth. A persistent opt-out solution that tightly integrates with the Vantio platform and the Network Operator’s provisioning system ensures that user preferences are always honored, no matter what the network architecture.
NavAssist can also be used for basic web error redirections support. The solution was designed by our in-house Web-search experts and provides consistent navigation assistance across all types of devices and browsers. Results pages are always designed to engage end users, so they will rely on—and enjoy—the service. As part of a complete navigation assistance service from Nominum, NavAssist improves subscriber loyalty, maximizes monetization and enables new branding and marketing opportunities.
NavAssist delivers a highly engaging experience to end users using the best search and content partners available. Results pages are dynamically generated based on the context of the Internet service request. Landing pages include familiar elements such as spelling correction, one-click refinement of results and contextually relevant sponsored and algorithmic links—all of which allows the user to navigate easily and quickly to their intended destination.
Navigation Assistance
Navigation Assistance
People want a simple way to find what they want on the Internet. When a user types an Internet service request into their browser address bar, they want a simplified navigation experience that presents useful content based on the context of their request. Network owners have an opportunity to implement a service that accomplishes this in a way that engages end users and improves their daily Internet experience, while generating revenue through sponsored content.
The Need
Internet users get frustrated when they can’t reach Web destinations quickly or aren’t provided adequate choices for content. Presenting relevant and helpful search results in a usable format assists end users in reaching their intended destinations quickly. Control over the layout and format of results pages is also critical to creating a sustainable service by both optimizing the subscriber experience, as well as fulfilling branding and business objectives.
Our Solution
Our Navigation Assistance solution seamlessly combines our NavAssist application with Nominum Vantio and Nominum Vantio™ NXR, to form a complete solution for Navigation Assistance. NavAssist has extensive filtering capabilities to identify and qualify user intent, so that any browser address bar entry produces the best possible results. Adaptive learning capabilities built into the platform protect the service from click fraud and other malicious behavior—and preserve network bandwidth. A persistent opt-out solution that tightly integrates with the Vantio platform and the Network Operator’s provisioning system ensures that user preferences are always honored, no matter what the network architecture.
NavAssist can also be used for basic web error redirections support. The solution was designed by our in-house Web-search experts and provides consistent navigation assistance across all types of devices and browsers. Results pages are always designed to engage end users, so they will rely on—and enjoy—the service. As part of a complete navigation assistance service from Nominum, NavAssist improves subscriber loyalty, maximizes monetization and enables new branding and marketing opportunities.
NavAssist delivers a highly engaging experience to end users using the best search and content partners available. Results pages are dynamically generated based on the context of the Internet service request. Landing pages include familiar elements such as spelling correction, one-click refinement of results and contextually relevant sponsored and algorithmic links—all of which allows the user to navigate easily and quickly to their intended destination.