As networks evolve and begin to migrate to a mobile infrastructure, much of the network’s core functionality will also evolve as it deals with the dual pressures of ever-increasing demands for data and traffic, and the need to differentiate and adapt quickly.

The Nominum Mobile Suite™ is designed to overcome these issues and make efficient use of a network’s most finite resource: the wireless spectrum.

We do this by featuring high-value applications that help Mobile Service Providers:

• Increase revenue
• Reduce churn
• Protect brands

The combination of changing technology and unprecedented growth is creating the “perfect storm” for mobile service providers to utilize our expertise in delivering high-value applications.

Along with the seemingly limitless opportunities introduced by mobile networks, there are a series of existing issues that will remain and an entirely new set of issues to overcome including:

• A faster mobile Internet for the best possible customer experience
• Greater spectrum efficiency of the most finite resources in the network
• Single vendor support for 3G and 4G networks
• Complete visibility into network activity and customer trends
• Full support for emerging networking requirements around IPv6, DNSSEC, etc.
• Development of subscriber affinity services to create loyalty through stickiness

These applications support core functions around multiple mobile-specific network interfaces such as Gi, Gn and Gp DNS. The Nominum Mobile Suite™ helps providers achieve differentiation, efficiency and agility by addressing four predominant provider business needs.

Nominum Mobile Suite™ Solutions:

Mobile Security

Security has become an all-encompassing word that spans multiple topics and multiple divisions in a service provider. With Nominum’s Network and User Security solution, the issues around security are well defined to cover four key aspects of the mobile business:

• Server Security
• Data Security
• Network Security
• User Security

Mobile networks are fast becoming a legitimate option for hackers and digital exploits. Faster mobile networks and full-featured smartphones have made it interesting for people conducing criminal activity. With users putting more and more digital information on their mobile devices and mobile networks carrying an increasing amount of sensitive banking and personal information, the opportunity in this space now rivals what was once only seen in the fixed broadband world.

Spectrum Efficiency

The first step to more efficient use of spectrum is decreasing latency. Nominum’s Caching DNS engine Vantio™ is designed for just that. However, to create a full end-to-end Spectrum Efficiency solution, Nominum enhanced Vantio with policy software and hosted services to better utilize this vital asset. In addition to decreasing latency, this solution also manages wireless spectrum by preventing malicious activity, enabling providers to quarantine abusive or infected customers and addressing other forms of anomalous traffic. With the Spectrum Efficiency solution, Nominum provides a wholly network-based solution that requires no direct contact with the mobile device.

Mobile Packet Core

The Mobile Packet Core solution has been developed as the flagship offering for mobile service providers. It is the first-of-its-kind solution to seamlessly integrate standard caching and authoritative DNS services into a single holistic and efficient solution providing all of the DNS functionality needed in existing 3G networks and cutting-edge 4G networks.

Network and Service Visibility

As networks advance and mobile customers consume more data and services, the need for visibility also increases. Considering that all customer activity and an increasing quantity of core network activity touches the DNS, there is a wealth of information that can be gathered:

• A Marketing person looking for customer behavior trends
• An Operations person looking for growth in network activity in preparation for expansion
• An Engineering person trying to understand the impacts of IPv6

With the iView™ Network Visibility Service, Mobile Service Providers receive anywhere/anytime access to the wealth of information generated by their network.

Subscriber Loyaty

Leveraging the DNS platform, the Subscriber Loyalty solution enables providers to create network-based, value-added functions from security against viruses and phishing attacks to parental controls and scheduling tools to enhanced end-user applications, which can improve subscriber experience and ultimately improve loyalty. With Nominum’s myi™ Subcriber Engagement service, Mobile Service Providers can offer customers an opt-in service for all devices connected to their network. This allows customers to communicate with one another in new and interesting ways. This solution is entirely network-based with no need for any device-based application installation. Because it’s network-based, it can apply to any device connected to the 3G or 4G network using the same or individualized policies across devices and customers.

Mobile Service Providers must consider the network as a core asset at every step. As these network considerations evolve to deal with the dual pressures of ever-increasing demands for data and traffic and the need to differentiate and adapt quickly. Nominum continues to develop high-value applications that increase revenue, reduce churn and ultimately protect your brand.