Telecom providers are taking steps to transform from communications service providers (CSPs) to digital service providers (DSPs). In doing so, they are shifting their focus from being network-centric to subscriber-centric. This is crucial. It’s no longer about how a subscriber interacts with a service provider’s network; now, the focus is almost entirely on how the service provider can enrich the subscriber’s digital lifestyle. That’s a substantial shift in thinking and market approach.
For service providers, achieving the subscriber communications trifecta is nearly impossible: that is, sending the right message to the right person. Email is a heavily used subscriber communications method, given both its low cost and the ability for subscribers to view the message at their convenience.