When a user mistypes a web site name in their browser, it usually triggers a Non-eXistent Domain (NXDomain) error message from the Domain Name System. The web browser then displays an error page.

These common errors represent an opportunity for service providers: they can improve the user experience and create new revenue channels by directing users to a relevant search page that helps them find what they’re looking for.

Nominum offers a responsible, carrier-grade solution for NXDomain redirection: Nominum Vantio Base Server with the Nominum Vantio NXR service delivery
module. Using Nominum Vantio NXR gives service providers:

• Responsible, reliable redirection that does not impact non-Web applications
  
• Complete control over redirection service and deployment
  
• High performance, reliable caching DNS services
  
• In-network solution with a choice of end-user experience to deliver