Service providers around the world have rapidly upgraded their caching DNS infrastructure to support intelligent DNS because they determined that it offers the greatest potential for deterring the threats that plague the Internet and improving the subscriber experience.  

Intelligent DNS takes advantage of multiple sources of reputation and navigation data in making decisions about how to respond to DNS queries. The additional intelligence makes it possible to enable real time protections against today's highly dynamic Internet threats and provide navigation assistance, both of which offer tangible value to subscribers. 

Based on the TRUE Architecture™, third generation capabilities from Nominum allow providers to implement an intelligent DNS system with:

• Completely automated distribution of reputation data across the network to instantly update enforcement points
• Built in risk assessment tools to gauge the scope and sources of threats before taking action
• Real time visibility into DNS transactions for “rapid response” to quickly identify and characterize unusual activity
• Personalized services to satisfy consumer preferences and meet compliance requirements
• Confidentiality of sensitive lists to prevent theft or inadvertent disclosure

Deployed responsibly and transparently intelligent DNS systems demonstrate a visible commitment to enriching the subscriber experience.  Privacy is preserved because packet payloads are not examined, there is no potential to compromise personal information.  There is no network impact, the software-only solution can be implemented on existing DNS server hardware.  Operational overhead is absolutely minimized because the system is completely automated.