Navigation assistance is about getting users to their intended destinations better informed, with more choices and happier than they would be through traditional approaches. It means that you can’t just throw a bunch of ads at the end user in the hopes that they’ll select something that makes money. It also means that you have to be intelligent about what gets served up, and when, so that users are not surprised by what happens when they make Internet service requests (typing directly into the browser’s address bar). At Nominum, we understand this—and that how these services are implemented, from a network perspective, is equally important. No rational network owner wants to undermine their network performance or stability—the core of what end users are paying for—just to gain ad dollars. Our NavAssist application is the first of its kind and combines the best available Internet content with unique proprietary search and preference algorithms to match service requests with destination choices, information and alternatives for users. NavAssist is not constrained to simply redirecting Web errors to search pages. It goes beyond this to enrich the user experience throughout the process of optimally fulfilling their service request. It’s also tightly integrated with our Vantio NXR software solution, allowing network owners the power of dynamic improvement in the user experience and network settings. Read more in our White Paper
Navigation Assistance
Navigation assistance is about getting users to their intended destinations better informed, with more choices and happier than they would be through traditional approaches. It means that you can’t just throw a bunch of ads at the end user in the hopes that they’ll select something that makes money. It also means that you have to be intelligent about what gets served up, and when, so that users are not surprised by what happens when they make Internet service requests (typing directly into the browser’s address bar). At Nominum, we understand this—and that how these services are implemented, from a network perspective, is equally important. No rational network owner wants to undermine their network performance or stability—the core of what end users are paying for—just to gain ad dollars. Our NavAssist application is the first of its kind and combines the best available Internet content with unique proprietary search and preference algorithms to match service requests with destination choices, information and alternatives for users. NavAssist is not constrained to simply redirecting Web errors to search pages. It goes beyond this to enrich the user experience throughout the process of optimally fulfilling their service request. It’s also tightly integrated with our Vantio NXR software solution, allowing network owners the power of dynamic improvement in the user experience and network settings. Read more in our White Paper